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Real people, all the time.

Call us old-fashioned, but we believe your print projects should be handled by people rather than computers. That's why we work with you every step of the way to make sure your projects are executed to your liking the first time around. 

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  • We help our customers plan and execute direct mail campaigns from start to finish.

  • We can create stunning booklets with a wide variety of finishing and binding options.

  • We print a wide selection of labels and stickers in varying sizes, shapes and finishes.

  • We can create brochures of all shapes and sizes and offer a wide variety of finishing and folding options.

  • We can create customized multiple part forms and checks for your business.

  • We help our clients create custom menus and menu masters to reflect the quality of their restaurant.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

Let us work, for you!

Minuteman Press is a locally owned and operated commercial print and mail company with locations in Colchester and Montpelier, Vermont. We have been serving businesses in Northern Vermont and beyond since our humble beginnings back in 1986. We offer both digital and offset printing services as well as full commercial direct mail services, making us a true one-stop-shop for our clients.

Jon and Nancy Cunningham purchased their first Minuteman Press shop back in 2003 when the company was located in South Burlington, VT. In 2005, they purchased their second shop in Montpelier. The South Burlington location later moved to Hinesburg and then to it's current location on Acorn Lane in Colchester. 

We are proud to be a small local Vermont business. Our staff of 15 works diligently to make sure your projects are planned and executed exactly to your liking and within your budget and time constraints. We pride ourselves on offering you affordable, high quality products with exceptional customer service to match. Get to know us a little better, and we are confident that you'll like what you see.

-Owners Jon and Nancy Cunningham

7 Strategies for Reaching Gen Z

If you’re in marketing, chances are you’re already working on ways to connect with the newest generation of consumers. Born after 1995, Generation Z is the youngest generation to breach the boundaries of adulthood. 

But don’t mistake their youth for insignificance. Gen Z accounts for nearly 40% of consumers today. And they’re not simply another generation of Millennials to market to. Gen Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.

 

1. Embrace authenticity.

Gen Z has been constantly exposed to messages and information their entire lives, which means they can quickly tell when a company is lying. They’re particularly astute to how a business connects its front face with its actual values. This means companies should embrace authenticity in every area of their marketing, advertisements and even business structure.

 

2. Share your values.

Speaking of values, share yours with Gen Z followers. This generation is particularly socially conscious, and they tend to do business with companies who share their values. Identify what your core principles are—and where you stand on some social issues—and see how you can link them into your marketing strategy to demonstrate more authenticity.

 

3. Be social.

This might come as no surprise, but Gen Z is one of the most social generations for businesses to work with. If your company isn’t on social media, chances are it’s not reaching Generation Z. Update your social networking presence, stay on top of digital marketing trends and keep your social media strategy relevant to position your business in a strong light with Gen Z.

 

4. Work with influencers.

Gen Z are constantly connected, and they get most of their product information and insight from social influencers. As you upgrade your social media presence, consider working with a variety of online influencers to help promote your products. But, remember authenticity: develop long-term relationships with content creators to draft genuine stories for Gen Z. 

 

5. Leverage reviews.

As they’ve grown up around technology, Gen Z customers constantly have a plethora of ratings and reviews to help them choose their products. Therefore, positive user-generated reviews are crucial to business success with Gen Z. A company can no longer have a few small reviews here or there; genuine reviews should be a top priority.

 

6. Keep it simple.

Gen Z is used to being bombarded by messages and making their decisions quickly. As a byproduct of technology, they have an increasingly short attention span. This means your business needs to keep its marketing messages simple and straight to the point. Don’t beat around the bush, or you risk losing the audience’s attention and the sale entirely.

 

7. Use mobile first.

Be where your customers are, which is on their phones. Say goodbye to much of desktop, web browser and email marketing. With Gen Z, embrace a mobile-first marketing strategy. Say hello to native apps, Instagram, Facebook and Snapchat. Most importantly, make sure your website is mobile-friendly, where consumers can easily find you.

Marketing is an ever-changing game, and as Gen Z continues to embraces adulthood, strategies are forced to adapt, too. If you want to connect with Gen Z, keep these marketing tactics in mind for how to share your product and support your business.